We created this resource to help arts professionals plan digital priorities for their organizations. We hope this toolkit empowers teams to think strategically about how digital tools can make their organizations more joyful, efficient, and inclusive. Be sure to click through the core concept and practical steps videos below, and download the PDF, which provides a detailed overview of the framework and case study.
In this video, we explore the importance of having a clear vision when creating a digital strategy.
SWOT analysis is a simple technique to help you understand your situation and start to plan your strategy. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
Examining your organization’s income and expenditures is crucial for understanding your context and preparing your strategy.
Benchmarking is the process of comparing your organization’s income and expenditures with those of similar organizations, to identify areas where you excel and areas where you might need improvement.
Efficiency ratios show how different parts of your budget relate to each other, helping you see if your organization is spending money efficiently, and where digital efforts can have the most impact.
The Benefit Model Canvas is tool to help you build a portrait of your organization’s key components. This helps you to visualize to changes you want to make.
Defining strategic objectives for your digital strategy is about identifying the most critical areas for improvement that will have the greatest impact on your organization’s ability to achieve your vision.
Clearly identifying your organization’s unique beneficiary groups is the first step to enhancing your connections with them through technology.
Service Blueprinting is a method for visualizing and understanding the flow of a service or experience from your beneficiaries’ perspective.
It can be tempting to think of digital strategy as involving only your digital programs, but it's really about taking a holistic look at who you are as an organization, where you want to go, and then developing a series of steps to help you get there using digital.
Think of your organization as a system of relationships. Digital tools can help improve your organization's relationships with key beneficiaries, making interactions more joyful, efficient, and inclusive.
Seek to reduce costs before adding revenue-generation opportunities.
Small organizations need digital strategies, too. Being deliberate about where you focus your digital efforts can empower you to make smarter choices, especially when resources are tight.
